Finland is committed to a substantial reduction in carbon emissions in the coming decades, in alignment with the decisions of the EU.

Emphasizing low-carbon initiatives, this commitment extends to being a crucial goal for EU financial instruments, forming a cornerstone in development projects for the upcoming financing period of structural funds.

Projects seeking financial support are required to implement measures promoting this objective. Consequently, there is a recognized need to invest in the development of tourism forms that actively promote low-carbon practices.

In the evolving landscape, a responsible approach is becoming increasingly vital for tourism businesses. The integration of sustainable choices at the customer interface is not just encouraged; it is a prerequisite for sustaining competitiveness and ensuring the long-term viability of operations.

For travelers, key sustainability indicators in tourism services encompass aspects such as water and energy efficiency, effective waste management, utilization of local products and services, local employment generation, preservation of cultural heritage, and due consideration for the local population.

A forward-thinking tourism business comprehends the profound impact of responsible practices on both its business sustainability and the environment’s future. It acknowledges that operating in harmony with the principles of sustainable development is not just a choice but an imperative for ensuring the company’s economic continuity.